Blink Industries

09/02/26: Introductory session/start of live brief

Nicola Strina – games producer

Started Blink in 2023

pivoting to a new strategy:

focus on small games to develop a strong portfolio of games. 6 months – 1 year development cycle.
Need a quick validation process

takeaways:

-validate ur idea early,

– cut scope (start small!)

-find a small and fun core concept and build a game around it.

-quick development cycle

-aim for small budgets

-to further reduce the cost, consider government grants, tax breaks, outsourcing

-exploit existing IPs, they can bring in a built-in audience.

The Brief:

Logo Animation Brief for nippets

different groups for different seasons : spring -> summer -> autumn -> winter

animation should loop seamlessly

transparent bg

keep logo recognisable at all times- do not redesign it or turn it into a character

allowed: subtle motion, environmental effects,

managing scope creep- lots of spreadsheets and someone who can say no to ideas.

can you swap ideas? Is it just an idea? Does it require new features? Will it conflict with existing features? Does ur work with the existing ideas.